Digital Caramel Monetization Methods

We use advanced technologies that adapt to the traffic and increase the revenue of your web resources.

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Prebid.js

An industrial open-source JavaScript library designed to implement Header Bidding on the client side. It provides a single auction between dozens of SSPs and advertising platforms at the moment of page loading, allowing you to maximize revenue from each impression.

Prebid.js
Dynamic monetization

A format in which advertisements are automatically adjusted to the interests and behavior of a particular user in real time. This approach allows you to display the most relevant and personalized content, increasing efficiency and conversion.

Header Bidding

Programmatic technology, which is an auction among the largest DSPs, where each of them offers its own bid to display its advertising on a specific banner area of the publisher. As a result, the highest bid wins and your revenue grows.

Header Bidding
Direct advertising

A collaboration format in which advertising campaigns are concluded directly between the advertiser and the site owner, excluding the involvement of intermediaries.

Direct AdvertisingDirect Advertising
Analytics

Google Ad Manager, AdFox, Google Analytics and Yandex.Metrica tools for comprehensive monitoring, analysis and optimization of the effectiveness of advertising campaigns and user traffic.

oRTB protocol

Automated auctions with an adaptive bidding strategy that allow you to effectively buy and sell advertising impressions in real time.

Video Ads

Video ads are placed on both video platforms and websites without a video player. If the site has a player, ads are shown in it before, after, or during the video clip. For sites without a player, video ads are integrated into the content and played when they are in the user's line of sight.

Video Advertising

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